Martin McColl operates a leading nationwide network of convenience and newsagent stores. As a large-scale retailer with 1,250 outlets and 13,000 employees, the company has long relied on POS technology to support its in-store and back office operations. For its new POS technology Martin McColl selected Torex Power 4 Convenience – a fully integrated video POS system created […]
Intelligence Leads to Savings
Would you like to know how many people are visiting your store?
Aiming at ensuring efficient staffing and reducing your costs?
Interested in improving customer service and optimising your advertisement budgets? QCount is the solution!
Quick Return on Investment
QCount is a solution that delivers accurate store occupancy data. It consists of a network camera with an on-board counting algorithm.The counting data can be sent to either a local or a headquarter-based server. Graphical occupancy/activity reports are generated based on this data. Unlike server-based counting solutions, QCount requires very little network bandwidth and server processing. The low hardware and network requirements allow you to use the existing infrastructure.
QCount answers the rising needs for optimised marketing management and can be widely used for retail chains, stores, shopping centres, commercial premises, gaming industry, car parks, pubs, clubs and many other retail locations.
Cost-Effective, Scalable and Smart:
- Minimised processing load on the back office server
- Cost-effective solution due to the usage of existing infrastructure
- Easy to use through remote configuration
- Automatic intelligent marketing reports
- User-friendly interface that doesn’t require additional staff training
QCount offers a very precise people counting that can even distinguish the number of people in a group. It is capable of handling such situations, in which people linger or make a U-turn in the counting zone. Also QCount is designed to work in diverse lighting conditions.
Maximisation of sales and improved customer service can easily be reached when QCount is used to provide such key instructions as:
- Conversion rates
- The occupancy rate of a building
- The number of visitors at any moment
- Peaks of visitors’ activity in the store
- Activity in a certain store area
- The number of visitors in comparison with the number of employees
Know More to Serve Better
Boost Sales Performance
With QCount data you can calculate customer conversion rates, the percentage of store visitors that actually make a purchase. This analysis enables managers to evaluate and improve their sales indicators.
Adjust Advertisement Budget
Managers can easily see if the company advertisement efforts are effective and how they relate to the number of visitors in the store. QCount allows you to draw conclusions on the effectiveness of store visual materials and renovations, success of exhibitions, promotions and other marketing activities.
Optimise Product Placement
By delivering graphical data of aisles occupancy, the service allows in-store product placement optimisation and quick evaluation of the effectiveness of product repositioning to invite new product discovery.
Ensure Efficient Staffing
QCount allows management to determine peak visitors’ hours and calculate when most staff is needed on site. This leads to reduced staff costs and enhanced workforce management.
Improve Store Operations
QCount is helpful in adjusting the store’s opening hours to best suit the customers. It is a perfect tool for top management to analyse customer flow throughout the whole retail chain or certain store areas and make appropriate decisions afterwards. In addition, by calculating average visit duration you see to which extent people enjoy their stay in your store.